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SecurityWorld Online Magazine

CCTV Surveillance

Access Control

Biometric ID

Alarm & Detection

Security Parts & Devices

Integration & Convergence

Access Control


Toys ”R” Us & Babies ”R” Us to offer USB key developed for family safety
IdentaKey LLC, the developer of the revolutionary IdentaKey portable child safety USB application, has announced that Toys ”R” Us and its baby product division, Babies ”R” Us, both leading toy and baby specialty stores have chosen to carry their breakthrough product the IdentaKey.


Designed and developed with parents and family members in mind, the IdentaKey guides the end user through an easy four step process to collect a variety of crucial information including photographs, fingerprints, as well as other identifying information to have close at hand in the case of an emergency.

Additionally, the IdentaKey creates Complete Profile Reports, ID Cards, ID Key Chain/Bag Tags, Fingerprint Cards, and Missing Posters.  In the event of an emergency the IdentaKey Good Citizen Community goes to work for you, spreading the word about your

missing family member, and distributing Missing Posters.

”’Toys ”R” Us is the ideal partner for this launch, and IdentaKey is very excited to be working with them to bring potential life saving benefits of the IdentaKey to customers in the U.S.,said Dante Crescenzi, CIO and Co-Founder of IdentaKey.  ”’Toys ”R” Us has unrivalled experience and reach in the family-oriented products market, and their core demographic of families with young children is the perfect match for our child safety product.


For more information, please send your e-mails to

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