By Jeanny Lim
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Doug Wright, President of Ingersoll Rand Asia-Pacific
Approximately five years ago, Ingersoll Rand launched an aggressive growth strategy to extend its market reach and expand its operating footprint and market presence on a global scale.
On the Asia-Pacific front, Doug Wright, President of Ingersoll Rand Security Technologies Asia-Pacific, heads the companys all the operations within the region to gain a strong market presence there. In an interview with SecurityWorld Intl, he talks about the latest developments of the Security Technologies sector of Ingersoll Rand and its strategies for the fastest growing Asia-Pacific market.
Ingersoll Rand has such a long history, 135 years, in construction and mining machinery. What about the security sector? How long have you been in this industry?
Ingersoll Rand has been in security for many years. We have been in the mechanical security industry for more than 40 years and have progressively served the electronic security market for the last 15. Our Security Technologies business is one of the five major segments in Ingersoll Rand -- the others include Climate Control, Industrial, Construction, and Compact Vehicle Technologies.
You have many brands under one roof. What is your brand strategy?
Different businesses in the company take varying approaches to our brands. Many of our business operate only under the Ingersoll Rand (IR) brand, many however operate under the strong brands that were created by the businesses before joining IR. All of the businesses operate under the IR brand, but with varying degrees of alignment to these strong brands depending on the market they serve.
Ingersoll Rand Security Technologies (IRST) is believed to be one of the worlds leading providers of security and safety products and services. Could you please tell us about your product capabilities?
We have three core product capabilities that we bring to market. A broad array of mechanical hardware serves as the foundation for any security application. Next, we bring electronic technologies to market in various forms: biometrics, electronic access control, wireless systems, etc. Finally, in many markets we provide turnkey security systems integration capability.
We understand you recently set up a branch in South Korea. What is your strategy to win this third largest market in Asia and be successful in the whole Asia-Pacific region?
IRST has been considering Korea as one of the fastest growing markets in the APAC region in terms of IT and security solutions. Therefore, we are expecting not only sales expansion in Korea but also new business investment opportunities through cooperation with current sales channels and potential partners such as SI and technology-oriented companies.
When it comes to the whole APAC region, China and India are the two fastest growing markets with 8 to 10 percent annual growth rate. For coming years, Ingersoll Rand Security Technologies has a plan to make further investment in this region in terms of people and products to maintain the healthy growth rate we have had and meet the changing market needs. The Asia Pacific region is expected to see a construction boom for residential buildings, large-scale commercial complexes and infrastructure in line with international sports events including Beijing Olympic Games, and high-end residential housing projects. We think the Asia-Pacific market will provide us with substantial opportunities to use our knowledge and capability accumulated through our long and heavy experience in security applications in many markets around the world.
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