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<MAY, Issue, 2009>
Cover Story :
Don¡¯t Worry, Be Networked
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Norbain becomes sole distribution channel in UK & Ireland for ADPRO solutions

Xtralis (formerly Vision Fire & Security), under new Private Equity ownership, is changing its route to market to accelerate growth of ADPRO solutions and has chosen Norbain as the sole distribution route to market for the UK & Ireland.

The ADPRO brand is renowned for sophisticated digital video security systems and solutions based on the highest quality standards and latest technology.  With advanced integration capabilities and an acute understanding of operational efficiencies, ADPRO continues to offer seamless security solutions that exceed the risk management demands of todays businesses.

As part of its strategy to rationalise the distribution route to market, Xtralis will be increasing assistance to Norbain in the key areas of marketing, technical support and ADPRO applications engineering for larger systems.

"The distribution agreement with Norbain is a key component of our plan to accelerate growth in the UK and Ireland," says Jeff Kitching, sales director EMEA.  "The two companies are now working together to align promotional and lead generation activities that will help us to better influence end user markets for ADPRO solutions."

"This partnership with Xtralis builds upon many years of working closely together with the ADPRO team," says Keith Purvis, operations director for Norbain.  " We are delighted to be the sole distributor of this market leading range of ADPRO solutions."

 

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